Case study — Home services
Diamond Shine Pro.
A white-glove cleaning company in Bellingham, WA, competing on trust instead of price. We built the identity and site around one idea: perfection, guaranteed.
Client
Diamond Shine Pro
Services
Identity · Website · Booking flow
Year
2026
Headline result
+64% quote requests
(01) — The brief
A five-star service, dressed like every other cleaning van in Whatcom County.
The old brand read as generic and price-driven — stock icons, a cramped quote form, no sense of the white-glove standard the team actually delivered on every visit.
We repositioned Diamond Shine Pro around craft and reassurance — a quiet navy-and-bone identity, editorial photography instead of icons, and a quote form built to feel effortless, not transactional.
Identity — diamond monogram, navy & bone product system
(02) — The work
Instant estimate
A bedroom/bathroom/square-footage form that returns a real price range in seconds, not a "we'll call you."
Residential & commercial, one system
Separate paths for homeowners and businesses that still feel like the same brand.
Local search
Service-area pages and structured data built to win "house cleaning near me" across Whatcom County.
(03) — Results, first quarter
+64%
Quote requests across residential and commercial
Under 1 min
From landing to a priced estimate
#1–3
Map-pack position for "house cleaning Bellingham" and nearby areas
"Clients now tell us the site felt as careful as the clean itself. That's exactly the standard we wanted to be known for."
Founder, Diamond Shine Pro
Next case
Grove Timberworks