Case study — Construction
Grove Timberworks.
Twenty years of referral-only carpentry, made visible. Identity, portfolio site, and a bid desk that turned word of mouth into a pipeline.
Client
Grove Timberworks
Services
Identity · Website · Bid-desk app · SEO
Year
2024
Headline result
$1.2M inbound bids, year one
(01) — The brief
The work spoke for itself — to the twelve people who ever saw it. Grove had no site, no photos, and a bid process that lived in a notebook.
We built the brand the way Grove builds: honest materials, no ornament. Kraft, bone, debossed serif. Then a portfolio site that treats each build like a case study — and a bid desk that tracks every enquiry from first call to signed contract.
Architects now find Grove before they've asked a friend.
Identity — letterpress on kraft, debossed serif wordmark
(02) — The work
Portfolio as proof
Each build documented: timber, joinery, timeline, budget band.
The bid desk
A custom web app replacing the notebook: pipeline, win rate, follow-ups.
Found by architects
Search visibility for the specific joinery and heritage work Grove wants.
(03) — Results, first 12 months
$1.2M
Inbound bid pipeline in the first year
64%
Bid win rate, tracked in the bid desk
0 → 9
Architect practices now referring work
"I used to chase work. Now I choose it."
Owner, Grove Timberworks
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