Case study — Restaurant
Kebabji.
A Turkish grill inside a shopping-mall food court. The food was made by hand from the first day — the brand had to earn the same respect on a phone screen.
Client
Kebabji
Services
Identity · Cinematic single-page site · Local SEO
Year
2025
Headline result
4.9★ from day one
(01) — The brief
Great food, hidden in a mall directory listing. The hand-work was invisible until you walked up to the counter.
We built the identity around one belief the kitchen already lived by — good things take longer, that's the point. Warm charcoal, bone, and an ember accent; Fraunces for the words that matter, mono for the labels. The site is one long cinematic scroll: fire, hand, time, honesty, then the whole menu.
No online-ordering funnel to fight the mall's — one clear line to the grill: call, walk in, or tap Uber Eats and DoorDash.
Identity — bone Fraunces on charcoal, ember accent
(02) — The work
A scroll that smells like smoke
Fire, hand, time, honesty — four editorial proofs before a single price, so craft lands before appetite.
The whole menu, no funnel
Every dish, how it's made, spice on request — then one line to the grill: call, walk in, or delivery.
Found from the mall directory
Halal, geo, and dish schema built for "halal food near me" — a live OPEN NOW that always tells the truth.
(03) — Results, first season
4.9★
Google rating held from opening month
#1
Map-pack result for "halal food near me" in Bellingham
2×
Mixed Grill catering orders vs. launch week
"The site looks like the food tastes. People walk in already knowing the Adana is hand-minced."
Owner — Kebabji, Bellis Fair
Next case
Harbor Property Co.