Case study — Real estate
Harbor Property Co.
Twenty years selling coastal homes on handshakes and a fax-era website. We gave Harbor a brand as calm as its coastline — and a listings engine that moves.
Client
Harbor Property Co.
Services
Identity · Listings site · Enquiry automation
Year
2026
Headline result
Days-on-market: 46 → 19
(01) — The brief
The homes were extraordinary. The listings looked like classified ads. Sellers chose the flashier agency in town — then wished they hadn't.
The new identity borrows from ship's stationery: a quiet serif wordmark on warm cream, letterpress cards, nothing shouting. Each listing gets an editorial page — photography first, floor plans that read like drawings, honest words about what the house is and isn't.
Under the surface: every enquiry gets a viewing offer within the hour, automatically, matched to the agent's real calendar.
Identity — embossed serif on warm cream, ship's-stationery restraint
(02) — The work
Editorial listings
Each home presented like a story, not a spec sheet. Sellers notice.
One-hour viewing offer
Every enquiry receives real viewing times from the agent's calendar, automatically.
Valuation pipeline
"Book a valuation" feeds a simple CRM the whole office actually uses.
(03) — Results, first 12 months
46 → 19
Average days-on-market for new listings
< 1 hr
From enquiry to a concrete viewing offer
+37%
Valuation requests from sellers, year over year
"Sellers used to ask why our listings looked cheap. Now they ask who does our photography."
Principal, Harbor Property Co.
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